Should you cut out the middleman for artist direct sales?
Many reasons come to mind when buyers want to forgo the middleman and have artist direct sales. First, it is natural to want to hear directly from the artist his inspiration for the piece and the meaning of the work. Second, we are all communicative creatures and naturally like to add names to our list of friends, especially those that we find creative and interesting. Third, many times it is about the wallet, thinking that you have to be able to get it at a better price directly from the artist than through a store. Last, you just might want something custom made that is not available anywhere. These are all the reasons for going to craft shows and markets. Buyers pay a premium in travel and time hunting while the craftsman receives a higher price for the art. However, it is my opinion that many artists just don’t want to deal directly for almost as many reasons.Read More